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  TIME Person of the Year at 75  
  Updated February 11, 2005  
     
 

A celebration of 75 years of TIME’s annual year-end tradition, which Mediaweek Magazine calls, “…one of the most successful magazine franchises ever.” Person of the Year at 75 brought together historical covers, original artifacts, and a modern perspective on 75 years of influence. Traveling to prestigious venues around the country, this multimedia exhibition provided the sponsor an opportunity to host gala events with such memorable Person of the Year selections as Rudolph Giuliani, Henry Kissinger, Newt Gingrich, Billie Jean King, Jeff Bezos and Apollo 11’s Jim Lovell.

An advertorial series in TIME spotlighted memorable Person of the Year cover subjects, promoted the tour schedule, and gave prominent sponsorship acknowledgment. Remarkable Starch scores demonstrated the effectiveness of this program for the advertiser.