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Time Women

Updated March 9, 2005

Qualified Rate Base: 1,300,000

Connections: Reaching Powerful Consumers
Purchasing Power is Driven by Today's Gatekeepers...Women

	•	Control approximately 80% of household spending
	•	Make an estimated 64% to 80% of their households’ healthcare decisions as the primary healthcare “coordinators” for the entire family*

	•	Influence 85% of all automobile purchases
	•	Make 51% of all travel purchases
	•	Make up 47% of investors using their own resources
	•	Represent 40% of all business travelers
	•	Own roughly 66% of all home-based businesses

Source: Fast Company, August 2002
*Source: Medical Marketing & Media, May 2001

A Powerful Female-Targeted Edition Reaching 4.7 Million Readers

	•	Enhanced demographic edition of TIME magazine targeted to women and their families

	•	Delivers a circulation of 1.3 million female subscribers
	•	Monthly demo edition (12x/yr)
	•	Select editorial written by TIME editors entitled Connections (8x in 2005)

	•	Offers relevant positioning adjacencies
	•	Extend reach online with TIME.com Connections sponsorship
		Extend reach online with TIME.com Connections sponsorship

Delivering Smart, Affluent Mothers, Managers and Readers of TIME

TIME Women readers...	Index
Have a 529 college savings plan	276
Member of charitable organization	246
Acquired home equity line of credit in past 12 months	238
Purchased toys from the Internet in the past 12 months	232
Member of school or college board	203
Are "Influentials"*	196
Owns electronic personal organizer	196
P/M	190
Participated in yoga in the past 12 months	186
Member of frequent flyer program	176
Used financial planning or money management counsel in the past 12 months	156
*Defined by MRI as engaging in 3+ public activities in the last 12 months (excluding voting) Source: 2004 MRI Spring

Reach an Exclusive Audience Through This Enhanced Demo Edition

% of TIME Women Readers Who Do Not Read...
Family Fun	97%
Working Mother	95
Real Simple	94
Self	92
Parenting	88
Martha Stewart Living	86
Redbook	86
O, The Oprah Magazine	84
Source: 2004 MRI Spring

Take Advantage of This Highly Desirable Media Buy

TIME Women
Frequency:	12x/yr
Select Editorial - Connections	8x/yr
2005 4C Page	$82,000*
*Add 15% for bleed unit

For more information contact your TIME Sales Representative or
Kathy Emanuilidis at 212-522-2683.