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Qualified Rate Base: 1,000,000
TIME Gold is a demographic targeted edition that goes to qualified TIME subscribers who are age 50+ and have high household incomes. Advertisers can position their message within targeted editorial entitled, "Generations," which covers issues of interest for this lifestage, including travel, personal finance, health and memoirs. Due to the unique make up of the edition, TIME Gold advertisers can also benefit from running front-of-book. Available 9x in 2005.
TIME Gold reaches the highest composition* of Adults 50+ with HHI $75K+ among all magazines measured by MRI.
| Audience |
4,900,000 |
| Median HHI |
$92,593 |
| Median Age |
57 |
| Male/Female |
55%/45% |
| Grad. College |
56% (227 Index) |
| Source: 2004 MRI Spring |
| Book |
Aud (000) |
CPM |
| AARP the Magazine |
7359 |
52.32 |
| TIME Gold |
3312 |
21.74 |
| Smithsonian |
2984 |
34.57 |
| Newsweek 50+ |
2015 |
26.94 |
| MORE |
2069 |
41.57 |
| Atlantic Monthly |
768 |
46.01 |
Marketing Program
TIP (TIME Inquiry Program)
TIME Gold advertisers can qualify to receive a listing in TIP, TIME's national reader service page.
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Generate qualified leads twice a year (May and October) |
| • |
Reach 21 million adults |
Source: 2004 Spring MRI
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B&W |
2 or 4-Color |
| Page |
$57,000 |
$76,000 |
| 2 Columns* |
48,450 |
64,600 |
| 1/2 Page Horiz* |
42,750 |
57,000 |
| 1/2 Page Horiz Sprd* |
85,500 |
114,000 |
| 1 Column* |
26,650 |
34,2000 |
Note: Add 15% for bleed
*Subject to availability |
Click for the Editorial Calendar
For more information contact your TIME Sales Representative or
Meredith Welch at 212-522-2693.
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