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Qualified Rate Base: 1,800,000
TIME's Business edition offers the largest all-business circulation in the U.S. and reaches only subscribers qualified individually by job title or business households. All circulation verified by ABC. Provides in-depth reach of top, middle and technical management and professionals.
Targeted Editorial: TIME Inside Business
TIME Inside Business delivers supplemental business editorial exclusively to TIME Business subscribers. Bound into the center of TIME, Inside Business provides advertisers with adjacencies to highly relevant business edit. Available 12x in 2005.
Editorial Positioning
TIME Inside Business was developed in response to research showing reader demand for more business, technology and personal finance news, and it is written by award-winning reporters specializing in these fields.
Must-Read News, Features and Columns
In addition to major news stories on leading companies, industries and trends, TIME Inside Business delivers a host of regular features which cover the full spectrum of executive interests:
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Technology—products and services that will help businesses gain a competitive edge |
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Management—the hottest topics in management strategy
and consulting |
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E-Business—profitable online strategies, products and services |
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Small Business—techniques and technologies that spell success for small business |
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| Audience |
9,108,000 |
| Male/Female |
56%/44% |
| Median Age |
46.1 |
| Median HHI |
$81,776 |
| College Grad.+ |
4,725,000 |
| Professional/Managerial |
4,767,000 |
| Top Management |
1,875,000 |
| Source: 2004 Fall MRI |
| TIME Business |
1,800,000 |
| Newsweek Business Plus |
1,200,000 |
| U.S. News Blue Chip |
1,000,000 |
| U.S. News Executive Edition |
600,000 |
| BusinessWeek |
970,000 |
| Forbes |
900,000 |
| Source: 2004 Rate Cards |
TIME Business reaches more P/Ms than BusinessWeek
and The Wall Street Journal combined.
| P/M Reach |
4,767,000 |
3,681,000 |
| Coverage |
9.9% |
7.7% |
| Cost |
$144,000 |
$342,739 |
| CPM |
$30.21 |
$93.11 |
| Source: 2004 Fall MRI |
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B&W |
2C/4C |
| Page |
$108,000 |
$144,000 |
| *Note: add 15% for bleed |
Click for the Editorial Calendar
For more information contact your TIME Sales Representative or TIME Sales Development Director Damian Slattery at 212-522-5890.
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