| |
For the sixth time, TIME kicks off the new year—a time when public interest in health is stronger than ever—with a special double issue described by our editors as “an owner’s manual to good health.”
Featuring TIME’s expert analysis and award-winning graphics, Mind & Body showcases the latest research findings and medical advances on a whole host of health problems.
| Bonuses include: |
- 30+ pages of extra editorial
- Newsstand lift increases reach: TIME’s annual Mind & Body special issue delivers a newsstand lift of more than 40% above average.
- P.R. boost increases visibility: TIME’s January 19, 2004 Your Mind, Your Body special issue was featured on ABC’s World News Tonight the week of January 12-16. Similar enhancements are planned for 2005.
|
| |
| Source: ABC Statements |
| |
| Global Opportunities & TIME.com Extend Reach |
- Mind & Body EMEA/LatAm, Asia issue date: Jan. 31
- Sponsorable TIME.com exclusive content: interactive polls, quizzes, health calculators, photo essays and more
- Online launch: Jan. 10
|
| |
| High-impact gatefold units available |
| |
| Planned Editorial Topics: |
- The Science of Feeling Good
- Is Laughter Really the Best Medicine?
- A Culture of Contentment
- Comic Cheer
- And much, much more
|
| |
| Leverage TIME’s Leadership in the Health Category |
- No weekly newsmagazine covers health in more depth than TIME
- TIME ranked #1 for pharmaceutical ad revenue among all newsmagazines
|
| |
| The Proof is in the Numbers |
| TIME Readers Actively Pursue Health Issues |
- 17 million TIME readers visited their doctor in the past year
- 10.2 million TIME readers exercise regularly
- 2.4 million TIME readers took 3+ prescription drugs in the last year
|
Source: 2004 Spring MRI
| Issue Date: |
January 17, 2005 |
| On Sale: |
January 10, 2005 |
| Ad Close: |
December 13, 2004 |
Click for the Editorial Calendar
For more information contact your TIME Sales Representative
|
|
