Get to the Heart of America with TIME's Annual July 4th Issue

Celebrate the American Experience with TIME
Every July, to coincide with America's holiday, TIME editors take our 21 million readers on an intellectual vacation. Through our editor's words, the Making of America issue gets the conversation started about our country's history and its impact on the current state of the union.

Popular Among Readers While Generating Additional Reach
for Advertisers!
Historically speaking, Making of America issues outperform TIME's average newsstand sales:

• Thomas Jefferson sold an estimated 208,000 copies, or 35% above the 2004 year to date average.
• Benjamin Franklin sold 205,024 copies, or 22% above the 2003 average
• Lewis & Clark sold 216,822 copies, or 22% above the 2002 average

Source: 2004 Fall MRI; ABC Statements

High-Profile Issue Is A Proven Environment for your Message
Ads appearing in the 2003 Benjamin Franklin themed issue reaped spectacular results based on Starch Research:

• 51% median "noted" score for all 1-1/2-page+ units
• 47% median "associated" score (recall of the brand)
• High-impact advertorial unit featuring an American Flag quiz was 1# for both "noted" (84%) and "associated" (76%) for the sponsoring advertiser

Advertising Opportunities
In-magazine sponsorship of features in a keepsake issue:

• Enhanced issue
• Vibrant 20+ page editorial feature
• Gatefold sponsorship opportunity

Additional Program Components could include:

• TIME.com 
• TIME For Kids
• Local Events

Press
Sponsors benefit from multi-pronged press coverage of this TIME annuity in major national and local media.

Click for the Editorial Calendar

For more information contact your TIME Sales Representative