For the sixth year in a row, TIME is producing an annual Coolest Inventions issue that showcases the major inventions of the year and provides our readers with two buyer's guides for the latest in technology and online shopping.

Celebrate The Major Inventions of 2005
Every year TIME's editors sift through the freshest ideas of the year and highlight the inventions that were most notable, from whimsical products like strapless swim goggles to potential life-saving inventions such as OraQuick Advance, a reliable needle-free HIV test.

Also included in this blockbuster issue:

What Will They Think of Next?
With an eye to the future, TIME reports on inventions-in-the-making, sharing the vision of the inventors and providing the future date when the innovations will be available.

TIME Announces the Invention of the Year

Positioned to become a major media event in the world of science and technology, TIME editors will choose the best invention of the year—the one innovation that makes the most impact on people, one that changes our perception of what is possible, one that changes our lives. The Invention of the Year is featured on NBC's Today Show the morning the Coolest Inventions issue goes on sale, and our editors get to demonstrate their favorite inventions to Katie, Matt, Al or Ann, while the rest of Rockefeller Center looks on.

Two Buyer's Guides for Holiday Shoppers
Target 21 million ready-to-buy consumers with a median HHI of $65,558.

• Tech Buyer's Guide. Showcasing a wide variety of the hottest gadgets available, this guide details the best of technology in all major product categories—from digital cameras to cell phones.
  
• Online Shopping Guide. From silk scarves to snowshoes, this guide features gift ideas for everyone on your shopping list. Websites in the most popular shopping categories are highlighted in this essential handbook for holiday e-commerce.

A Top-Ten List of Video Games
From Halo 2 to Half-Life 2, this list of high-tech games is compiled by TIME's San Francisco bureau chief and resident video game addict, Chris Taylor.

Extend Your Advertising Impact
Stand out with creative print opportunities

• Spotlight your company's important inventions, patents or inventors
• Ownership of special creative units available

And online opportunities...

• Integrated programs and sponsorships on TIME.com
• Online advertising, including banners, buttons and text links

Excitement's Building For Coolest Inventions
Millions of consumers will be reached nationwide through extensive advertising support in consumer magazines.

Reserve space now in COOLEST INVENTIONS 2005—the place to be for cutting edge products and services.

Source: Fall 2004 MRI

Click for the Editorial Calendar

For more information contact your TIME Sales Representative