A New Franchise
Alarmed by America’s ever-growing waistlines, TIME published a landmark cover package and 32-page special report on June 7, 2004, entitled Critical Condition: America’s Obesity Crisis. In signature TIME style, the report not only looked into all facets of the problem, but left no stone unturned looking for a solution. Now, on June 6, 2005, TIME editors will delve into the fitness side of the health equation in AMERICA THE FIT.
TIME Special Issues Increase The Impact of Your Ad Message
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- 30+ pages of extra editorial
- Newsstand lift increases your reach: Health covers sell 20% better than average on newsstand.
- PR boost increases your visibility: TIME’s Obesity issue was featured on ABC World News Tonight, Good Morning America, and others. Similar enhancements are planned for AMERICA THE FIT.
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The State of America’s Fitness
Americans have never had more exercise options. Yet despite a cornucopia of fitness choices, our nation’s collective waistline continues to increase. Whose fault is it, and more importantly, how can we reverse the trend?
Which Fitness Routine Is Right For You?
Yoga… pilates… aerobics… tennis… the list of ways to get or stay in shape goes on and on. We examine the strengths and weaknesses of each to let our readers create their own fitness regimen.
Double gatefold opportunity
Fat And Fit?
For years, the medical community has stressed the importance of keeping slim. Yet try as they might, some people find it impossible to shed the recommended pounds. A new movement, however, claims that it’s better to be fat and active than thin and idle.
All topics subject to change and final editorial approval
TIME Readers Are Health Activists
- 10.2 million TIME readers exercise 2+ times per week
- Health/Medicine was ranked the #1 topic readers would like
to see more of
- TIME reaches 212,000 MDs in their homes and offices each week
Sources: 2004 Fall MRI, TIME reader survey, TIME Consumer Marketing/TMI
TIME Readers Are Brand-Driving Consumers
- 13.5 million TIME readers are willing to ask their doctor for a prescription Rx they’ve seen in an ad
- 11.7 million TIME readers often discuss new prescription Rx with their doctors
- 6 million TIME readers believe it’s worth paying more for brand-name prescription Rx
Source: 2004 MARS OTC/DTC
| Issue Date: |
June 6, 2005 |
| On Sale: |
May 30, 2005 |
| Ad Close: |
May 2, 2005 |
Click for the Editorial Calendar
For more information contact your TIME Sales Representative.
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