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Written by MDs at Johns Hopkins Hospital — the #1-ranked hospital in the U.S. — MEN'S HEALTH will expertly inform TIME's 21 million discerning readers of the most important health issues men face today — and what the top doctors and researchers in the country are doing about them.
| Planned Editorial Topics |
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Heart Disease Prevention too many women still consider heart disease a man's problem, unaware that, heart disease is also the number one killer of women. We explain what every woman needs to know to keep the most important muscle healthy. |
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New Approaches to Laser Vision Treatment New advances such as Visx "WaveScan" wavefront technology can dramatically improve the results of laser vision correction, with 96% of patients achieving visual acuity of 20/20 or better. |
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Back From the Brink: Women and Stroke While young women rarely suffer strokes, after menopause the female stroke rate quickly catches up to the male one. Now, scientists believe estrogen may hold the key to preventing strokes in women. |
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Johns Hopkins Medicine is the premier medical institution in the United States. Composed of Johns Hopkins Hospital — the nation's top-ranked hospital — Johns Hopkins School of Medicine (the #2 ranked medical school), and a half-dozen other schools and medical centers, Johns Hopkins Medicine is on the forefront of finding cures, saving lives, and teaching the next generation of health care leaders.
TIME, the #1 newsmagazine, is proud to be an exclusive content partner with Johns Hopkins Medicine. Together, TIME and Johns Hopkins will bring timely, credible and relevant health information to TIME's 11 million male readers — and the 10 million female readers who care about the men in their lives.
Reach Educated, Brand-Driven Customers Receptive To
Your Advertising Message TIME Has the Most Readers
With a circulation of 4 million and a total readership of more than 20 million, including 11 million men, TIME is #1 among all newsmagazines.
Source: ABC June, 2004/MRI Fall 2004
TIME Readers Are Influencers
TIME reaches more influencers than any other newsmagazine — and an NFO Healthcare study showed that 45% of DTC users took Rx action because
of an influencer.
Source: NFO Migliara/Kaplan
| TIME Readers Are Committed to Staying Healthy |
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18.8 million visited their doctors/past year (81% of base) |
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3.8 million asked their doctor for a specific brand last year |
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4.4 million took 3+ prescription drugs/past year |
| Source: 2004 MRI Spring |
| TIME Readers Care About Specific Drugs |
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6.5 million believe it's worth paying more for a branded Rx |
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3.8 million asked their doctor for a specific brand last year |
| Source: MARS 2004 OTC/DTC Study |
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| Issue Date: |
September 12, 2005 |
| On Sale: |
September 5, 2005 |
| Ad Close: |
July 18, 2005 |
Click for the Editorial Calendar
For more information contact your TIME Sales Representative
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