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Written by MDs at Johns Hopkins Hospital — the #1-ranked hospital in the U.S. — Men's Health will expertly inform TIME's 21 million discerning readers of the most important health issues men face today — and what the top doctors and researchers in the country are doing about them.
| Planned Editorial Topics |
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New Treatments for Prostate Cancer: Innovative treatments such as brachytherapy and computer-controlled IMRT therapy are eliminating the need for surgery in many patients and allowing quicker recoveries with fewer side effects. |
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Exercise and the Heart: We all know exercise is necessary to keep muscles toned, but researchers are now learning just how critical it is to keeping the heart healthy as well. |
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Eating Disorders in Men: Many men assume eating disorders such as anorexia and bulimia are basically women's issues. Yet men are not immune, and the effects of these and other disorders can cause serious health problems. |
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Sports Medicine: Sports injuries run the gamut from merely annoying (tennis elbow) to the serious (torn ligaments, hernias). Many weekend warriors may ignore warning signs for potentially dangerous injuries. We separate the trivial from the serious and explain what treatments are available. |
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Reach Educated Customers Receptive To Your Advertising Message
TIME Has the Most Readers
With a circulation of 4 million and a total readership of more than 20 million, including 11 million men, TIME is #1 among all news magazines
Source: ABC June, 2004/MRI Fall 2004
TIME Readers Are Influencers
TIME reaches more influencers than any other newsmagazine - and an NFO Healthcare study showed that 45% of DTC users took Rx action because of an influencer.
Source: NFO Migliara/Kaplan
| TIME Readers Are Committed to Staying Healthy |
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18.8 million visited their doctors/past year (81% of base) |
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3.8 million asked their doctor for a specific brand last year |
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4.4 million took 3+ prescription drugs/past year |
| Source: 2004 MRI Spring |
| TIME Readers Care About Specific Drugs |
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6.5 million believe it's worth paying more for a branded Rx |
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3.8 million asked their doctor for a specific brand last year |
| Source: MARS 2004 OTC/DTC Study |
Johns Hopkins Medicine is the premier medical institution in the United States. Composed of Johns Hopkins Hospital — the nation's top-ranked hospital — Johns Hopkins School of Medicine (the #2 ranked medical school), and a half-dozen other schools and medical centers, Johns Hopkins Medicine is on the forefront of finding cures, saving lives, and teaching the next generation of health care leaders.
TIME, the #1 newsmagazine, is proud to be an exclusive content partner with Johns Hopkins Medicine. Together, TIME and Johns Hopkins will bring timely, credible and relevant health information to TIME's 11 million male readers — and the 10 million female readers who care about the men in their lives.
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| Issue Date: |
June 13, 2005 |
| On Sale: |
June 6, 2005 |
| Ad Close: |
April 18, 2005 |
Click for the Editorial Calendar
For more information contact your TIME Sales Representative
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