Reach 21 Million Health-Conscious Adults Twice a Year
in TIME’s Health Brief
Here’s where pharmaceutical, medical, nutritional and fitness advertisers are in good company with compatible health text. Seasonal health topics for spring and fall issues are featured with helpful tips and resources.
Each TIME Health Brief includes:
• Targeted text adjacent to your ad
• Seasonal health topics
• Ready-to-use tips
• 800 numbers and websites
• Classified advertiser listings
A Compatible Environment for Your Health Message
Those who gravitate to TIME’s lively health environment include pharmaceutical, medical and nutritional advertisers, as well as health and fitness product and service companies. Your message is doubly enhanced by accompanying health text and the brand power of TIME magazine.
Drive Reader Response with Advertiser Listings
•
Opportunity to say more about your products and services
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Readers check boxes to request additional information
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Advertisers in the October 3 Health Brief are eligible for listing in the TIME Information Program (TIP), which provides qualified leads
TIME Readers Are Committed to Staying Healthy
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17 million adults readers visited their doctors/past year (81% of base)
•
10.2 million adults readers exercise regularly
(2+ times per week)
•
4.4 million adult readers took 3+ prescription
drugs/past year
Source: 2004 MRI Spring
•
13.5 million TIME readers are willing to ask their doctor for a prescription Rx they’ve seen in an ad
•
11.7 million TIME readers often discuss new prescription Rx with their doctors
•
6 million TIME readers believe it’s worth paying
more for brand-name prescription Rx
