TIME continues to lead the national dialogue with two special advertising sections produced in cooperation with Harvard-affiliated Joslin Diabetes Center, the nation’s oldest and most respected diabetes research organization and treatment center. More than 18 million Americans are living with diabetes. Five million of them don’t even know it. Knowledge is the key to preventing and managing diabetes — TIME’s special section will bring our discerning readers the latest information they need to do so.
Planned Editorial Topics:
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Diabetes: The Latest Research New treatments and drugs are in the lab now, but may be available in doctors’ offices soon
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Obesity and the American Diet: Hidden Risks America’s bulging waistlines may lead to some serious public health problems in the near future, unless drastic steps are taken
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Is “Carb” a 4-Letter Word? The science behind popular diets, and how to eat well — and smart
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Eye Disease: The latest research on how to prevent vision problems associated with diabetes
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Insulin Pumps and Noninvasive Devices: What’s New A spotlight on the new technologies that are helping millions better manage their conditions
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Diabetes and the Heart: Diabetics have an increased risk or stroke and heart attacks. But some simple steps can prevent big problems
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Kidney Disease: Caught early, much can be done
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Foot Care: Tips for keeping you on your toes
Four Powerful Ways To Reach Your Customers
1. Diabetes Special Section
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21 million TIME readers
2. 20,000 reprints to Joslin
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Distributed at 25 Joslin centers and included in Joslin information packs
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Distributed at ADA annual Scientific Sessions, attended by 10,000 doctors and health professionals
