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The Multi-Edition Grid may only be used when an advertiser combines multiple spot market circulations or regional and state circulations for any single issue. Minimum cost is at the 200,000 circulation level. Same creative must be used in all editions, or a copy-split charge applies. Use the following sequence for rate computation:
- Add circulation of all editions to be purchased in a single issue.
- In the Combined Circulation column, locate the range in which your combined circulation falls.
- Read over to the last column to find the corresponding Base $ Amount.
- Multiply by the Marginal CPM, the difference between your combined circulation and the circulation at the Bottom of Range.
- Add the resulting numbers from steps 3 and 4 to get the Page 4-Color open rate for your multi-edition buy.
- Black & White rates are 75% of the 4-Color rate.
- Open rates for partial-page units (available with no or minimal edit support) are priced at the following percentages of the full-page rate:
2 Columns 85%
1/2 Page Horizontal 75%
1/2 Page Horizontal Spread 150%
1 Column 45%
1/2 Column 30%
|
| Combined Circulation*
| 2- or 4 Color**
|
Bottom of Range |
Top of Range |
|
Marginal CPM |
Base $ Amount |
|
| 0 - |
199,999 |
- |
$30,399 |
| 200,000 - |
299,999 |
$85.41 |
30,399 |
| 300,000 - |
499,999 |
82.68 |
38,940 |
| 500,000 - |
699,999 |
81.31 |
55,476 |
| 700,000 - |
899,999 |
79.94 |
71,738 |
| 900,000 - |
1,099,999 |
78.58 |
87,726 |
| 1,100,000 - |
1,299,999 |
77.21 |
103,442 |
| 1,300,000 - |
1,499,999 |
75.84 |
118,884 |
| 1,500,000 - |
1,699,999 |
74.48 |
134,052 |
| 1,700,000 - |
1,899,999 |
73.11 |
148,948 |
| 1,900,000 - |
2,099,999 |
71.74 |
163,570 |
| 2,100,000 - |
2,299,999 |
70.38 |
177,918 |
| 2,300,000 - |
2,499,999 |
69.01 |
191,994 |
| 2,500,000 - |
2,699,999 |
67.64 |
205,796 |
| 2,700,000 - |
2,899,999 |
66.28 |
219,324 |
| 2,900,000 - |
2,924,999 |
64.91 |
232,580 |
| 2,925,000 - |
Up |
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234,202 |
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