| |
Qualified Rate Base: 550,000
TIME Style & Design is a targeted edition reaching TIME's most affluent and style-savvy readers — subscribers handpicked based on their income levels and interest in fashion, style and design.
TIME Style & Design delivers four oversized, glossy issues to an audience committed to a certain lifestyle. Apparel, jewelry, accessories, travel, high-end business services, automotive — you name it — luxury goods and services have a new home in TIME Style & Design.
Editorial Positioning
From TIME Magazine and Managing Editor Kate Betts, TIME Style & Design presents the news through a sophisticated, journalistic eye and serves as the reader's guide to the increasingly influential worlds of style and design. From fashion to architecture to industrial products, design is an inextricable feature of our daily lives — one that tells us who we are both individually and collectively. Through in-depth reporting and cutting-edge visuals, TIME Style & Design will explore these topics in an effort to shed light on the way we live and interact.
TIME Style & Design Readers are Big Spenders
In the last year, they spent...
 |
• $2.8 billion on home furnishings |
| • $2.2 billion on apparel |
| • $926 million on watches and jewelry |
| • $380 million on artwork and collectibles |
| Rate Base |
550,000 |
| Audience |
1,300,000 |
| Male/Female |
30%/70% |
| Median Age |
44.2 |
| Median HHI |
$121,927 |
| Source: 2004 Mendelsohn Affluent Survey, HHI $75,000+ |
| TIME Style & Design |
N/A |
$64,000* |
| *No additional charge for bleed. |
Click for the Editorial Calendar
For more information contact your TIME Sales Representative or Taylor Gray at 212-522-0604.
|
|
