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What is Starch research?
The Starch Readership program is an analysis of the ads that run in TIME, designed to measure print advertising's impact, branding and reader involvement. The research makes it possible to determine which ads attract the most reader attention. Starch Advertising Research is scheduled 2 times in 2005.
Advertisers Benefit from Starch Research at No Additional Cost
National advertisers running in a “starched” issue receive feedback about their ads, important information that you would normally have to pay to have researched.
- Insight: The Starch study can answer many advertising questions about creative issues such as: How does coloration impact recall? How well does a 4C one-page ad compare with a 4C spread? How well do special sections in TIME work?
- Accountability: Starch Data provides you with information about the type of advertising that evokes a response in our readers, and allows you to see the kind of relationship our readers have with TIME.
Who conducts Starch Advertising Research?
Roper Starch Worldwide is widely known as the foremost authority of print advertising research. Roper uses a variety of techniques to study advertising readership, including in-person interviews, mail and online.
Each advertiser in a starched issue can ask two proprietary questions to gain deeper insight into an ad’s effectiveness. Any additional questions can be asked for a nominal cost. Participation in the study is available to advertisers on a first-come-first-served basis.
| Issue Date |
On Sale |
Ad Close |
| January 17 |
January 10 |
December 13 |
| April 18 |
April 11 |
Mar 14 |
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