| |
| |
| |
National |
Business |
Top Management |
Women |
| Audience |
20,550 |
8,820 |
3,920 |
4,693 |
| % Male / % Female |
53/47 |
56/44 |
60/40 |
36/64 |
| Median Age |
45.9 |
45.8 |
45.9 |
43.4 |
| Median HHI |
$66,028 |
$81,083 |
$91,858 |
$86,959 |
| Median IEI |
$40,405 |
$48,978 |
$56,092 |
$42,500 |
 |
|
|
|
|
| |
Aud.
(000) |
Index |
Aud.
(000) |
Index |
Aud.
(000) |
Index |
Aud.
(000) |
Index |
| College Graduate+ |
8,240 |
164 |
4,614 |
213 |
2,117 |
220 |
2,216 |
193 |
| P/M |
6,260 |
151 |
4,312 |
242 |
2,067 |
261 |
1,818 |
192 |
| Top Management |
2,328 |
122 |
1,897 |
232 |
1,556 |
428 |
561 |
129 |
HHI
$50,000+ |
13,084 |
125 |
6,470 |
144 |
3,088 |
154 |
4,149 |
173 |
IEI
$40,000+ |
7,159 |
139 |
4,423 |
199 |
2,296 |
233 |
1,931 |
164 |
Home Value
$100,000+ |
12,439 |
116 |
5,920 |
129 |
2,833 |
139 |
3,487 |
143 |
|
|
|
|
|
|
|
|
|
Source: 2004 Spring MRI
|
|
