TIME Opinion Leaders online panelists are readers of the magazine who are compelled to be in the know across a wide range of topics—U.S. politics, world affairs, health news, global business, technology, the latest movie and the hottest new artist. This passion to be current gives them valuable insights about products and services too.

Through scheduled surveys and custom-built studies for advertisers, this online panel of 7,500 TIME subscribers regularly shares ideas and opinions. We get first-hand feedback for you.

TIME’s Opinion Leaders panel serves the needs of advertisers and marketers to engage with consumers who are shaping market forces, making purchasing decisions ahead of the general public and influencing others with their opinions.

Call your TIME Ad Sales Representative to find out how you can put the panel to work for you.