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Y&R’s BrandAsset® Valuator (B.A.V.) is the world’s largest database on brands. By empirically tracking brand movement over time, B.A.V. offers a unique perspective on how brands are built, and identifies key drivers of brand value.
According to B.A.V., TIME is among the top 2% of all measured brands in terms of such desirable characteristics as: Up-to-Date, Intelligent, Straightforward, Leader and Socially Responsible.
TIME is undisputably the newsmagazine category leader, significantly outscoring our nearest competitor in critical attributes such as “Original, Best Brand, Authentic, Different, and Worth More." Advertisers seeking to “own” these attributes would benefit through association with TIME.
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