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TIME's 27 million worldwide readers are engaged in their pursuits and ideas. They are individuals who are curious about the world around them and the world at large. The TIME reader is passionate about many things—work, family, leisure time—but what separates a TIME reader from the rest of the pack is an insatiable desire to be informed. That thirst for understanding carries across the disciplines that define our lives and our time—the issues TIME features weekly.
TIME readers are influentials and leaders, and their friends often ask their advice before purchasing. TIME is the magazine for the intellectually curious.
In 2004 alone, nearly 60,000 readers wrote to TIME — a dramatic demonstration of the powerful connection and intimate involvement our readers have with the editorial.
After TIME ran a photograph of Ali Ismail, a 13-year-old Iraqi boy who was critically injured during the invasion of Iraq, donations and concern poured in for the wounded boy's rehabilitation and education.
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Ali's photographing TIME helped the London-based Limbless Association raise more than $600,000 for the Ali Fund. |
TIME's cover story on the AIDS epidemic in Africa also drew an outpouring of letters and donations from readers.
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Readers donated more than $800,000 to help fund sex education, healthcare, training, and orphan placement programs in a number of African nations through TIME.com's link to the charitable Web site Netaid.org. |
Partner with TIME and reach these 21 million active, engaged and interested U.S. consumers.
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