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  Updated April 2, 2005  
     
  Why readers choose TIME
TIME’s readers are intensely curious about the story behind the story, and they thrive on learning and being inspired. TIME’s trusted, credible environment allows readers to enter with an open mind and make their own conclusions and discoveries based on what they read.

Open-minded, curious readers are more receptive to your advertising message, and more open to trying your products and services.


“TIME is a niche publication, tailor-made for those who are open-minded, for those who value perspective over attitude, a niche composed of people who are intensely curious about the story behind the story, who are willing to have their assumptions challenged, and who are surprised by the world around them.

TIME seeks to engage the reader in the same journey that all of us are on every week: to know why.”


Jim Kelly
TIME Managing Editor


Hard-Earned Credibility Benefits Our Advertisers
Receiving awards and recognition from around the globe, TIME is honored to be recognized by its peers, by experts in innumerable fields and by the advertising community. Every week, TIME’s stories make headlines on their own, and our editors and reporters can be seen speaking on news and talk shows on all the major networks. As the original newsmagazine, TIME has set the standard for leadership, authenticity and authoritative journalism since 1923.

TIME’s Extended Family
The TIME brand has numerous successful extensions:

Time For Kids: the only weekly magazine for kids produced by a major news organization, reaches over 4 million students in grades K-6. Timeforkids.com is one of the top five kids' websites. For more information, please contact Linda Derogatis at (212) 522-6920.

TIME.com: TIME.com is the most trafficked newsmagazine site online, according to Nielsen NetRatings. Every month, more than 2 million people turn to TIME.com to understand the latest news and commentary covering the most critical issues that impact our lives. For more information, please contact Jamie Lehrich at (212) 522-2012.

TIME Archive: Available on TIME.com, provides one of the most comprehensive news resources on the web. Thousands of articles are organized into collections of research on popular topics such as TIME's Person of the Year, the British Royals, Love and Sex, Space Travel and Illegal Drugs. For more information, please contact your TIME Sales Representative.

Know why TIME remains the unequivocal leader among newsmagazines, and the ideal place for your advertising message—it has the largest circulation, the highest average subscription price and the most single copy sales. To find out how TIME can help you reach 21 million discerning readers, please contact your sales rep.