The 5D Process

For years we've taken complex information and simplified it into beautiful, functional design. We love the challenge of turning chaos into calm as we organize information into elegant solutions. These solutions are guided by a well defined process and involve meaningful discovery. We work closely with our clients to build upon a vision that starts by listening. This process has allowed us to surpass our clients' business goals and marketing objectives and create some great work.

1. Define

The define phase sets the tone for a successful engagement. It is during this phase that a blueprint for the project is created. Through a series of targeted workshops we listen to you as we begin to craft the best plan for an effective user experience. Problem solving occurs as detailed project specifications ranging from wire-frames to information architecture to data schema and more are detailed during this phase.

• Stakeholder Workshops
• Project Goal Development
• Wireframe Creation
• Information Architecture
• Data & Taxonomy Review
• Persona Establishment
• Social Strategizing

2. Design

The look and feel of your project begins through this iterative phase of the process. Visual design, interaction design and various prototypes are presented as a way of shaping the final product.

• Visual Design Creation
• Interaction Design
• Storyboard Creation
• Copy Style Creation

3. Develop

Full scale production occurs during this phase as programming and detailed lower level designs are developed. The front-end and back-end are integrated as a final product begins to emerge in a staging environment.

• Front-end Programming
• CMS Development
• Motion Graphic Production
• Content Development
• System Integration
• Testing

4. Deploy

Final Testing and Quality Assurance occurs as the product is deployed into its live environment.

• Launch Preparation
• FIle Transfer
• Quality Assurance

5. Derive

Analysis and metrics are carefully monitored and reviewed in order to determine what insight we can derive. This crucial ongoing phase helps to establish constant improvement and refinement as we learn how users interact.

• Tracking Analysis
• Success Criteria Review
• Future Enhancements Plan